Real Estate Photography can serve you in many ways. For the owner or the agent, it can help to sell or rent it out. The designer or an architect could easily create or extend their portfolio. The business owner can improve the overall image of the company. In any case, exterior and interior photos help you thrive in the highly competitive market of real estate.
Do You Need A Pro Real Estate Photographer
Nearly every person in Australia had to rent a place at some stage in their lives. You probably picked a handful of suburbs with a few dozens of potential properties and browsed through them. Then another few dozens next week. And yet one more week with yet new inspections. After a short while, you are unable to distinguish one from another – the text is pretty much the same. The only thing that can help the property to stand out is its presentation – photography portfolio. Even after a month, your brain will recognize the photo you have seen one day. Our brain works this way – using visual information. That is why photography, in general, is essential.
Ok, you need some photos, but do you need a photographer? The next few examples are worth a thousand words. Just like any other profession, there are hundreds of little details that non-pro person is not aware of. Straight walls, lighting, correct exposure, white balance, composition, distortion, editing.
Most of the time the buyers will research about your property via the internet, so it becomes critical to present the property well. Your property needs a wow factor.
Before And After
Just a few examples.
Interior Photography Sydney
Obviously, the interior is the most important part of your portfolio. That is why it is vital to get ready for the photography session. Think ahead, which items add to the composition and vibe and which you should get rid of. Declutter as much as possible and make it look airy and fresh. Put some little things like a flower on the coffee table, a travel book on the couch and a few towels on the bed. All little details summed together create the atmosphere you need to attract the client.
Another important factor is to communicate to the photographer the overall feel you want to achieve. Show the strong sides, which need to be shown in the best way and accented. Show the downsides that need to be played down.
We will work together to create the perfectly composed photos that you will love.
In general, each room requires 3-4 photos. For those tiny places, we can get away with two photos. Sometimes it is a good idea to include an additional vertical photo, which will look great on the mobile devices.
In most cases, you will not need a lot of exterior photos. For regular apartments, the normal practice is to include just one exterior shot. You may need more for the house: general exterior, the pool, the yard. Optionally, the client may want another shot for the garage.
Types of Photography
Depending on the clients’ needs several kinds of photography could convey the spirit of the property. I’m going to elaborate on each of the styles and to give a piece of advice on when to choose a particular type.
Natural Look Real Estate Photography
Natural Light is the best light available for any kind of photography. So, we will aim for the most natural looking photos. The light outside during the day is much stronger than any light inside of the building. For this reason, the brighter parts of the picture, like windows, will look over-exposed or even white. Such brightness effect naturally leads to the illusion of the airy and bright interior. These over-exposed windows can also be used to hide or play down an unwanted view, like the brick wall.
HDR Real Estate Photography
High Dynamic Range photos are created by blending two or more photos so that there are no overly dark or completely white areas to the picture. HDR can look really nice if there is a beautiful view outside or if the windows are huge. The brighter the interior itself, the more natural look the final HDR image will have. Our eye can adjust to the ever-changing lighting levels much quicker and better than any camera. As for the dynamic range (the ratio between the black and white), the human eye is far superior to any device. Hence we need some additional technology to compensate the camera’s imperfection. In most cases, regular apartments need the Natural Looking photos, maybe with a little bit of the HDR glazing on top.
Twilight Real Estate Photography
Twilight photography for the real estate is considered the prime service. There is, of course, a reason – with all lights on and with a colorful sky in the background, your house and the pool will look at least double price. The house instantly gains a resort-style vibe, rouses all those dreams of the luxurious life with the glass of wine by the pool and such. However, I must admit that there is not much reason to do twilight or sunrise photography for the apartment exterior. The reasons for such properties could be if you’ve got an amazing outside view or you want extra warmth shining through the windows during the golden hour. The difficulty with the mentioned kind of photography is the short period of twilight and requires good timing and planning skills.
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If you are a photographer looking to go into the real estate photography business, check out this guide on Pixpa.